Peter Smit, Amsterdam

Peter Smit has over 25 years of experience in Corporate Communications, Reputation Management and Crisis Communications. He has helped numerous multinational, listed and non-listed organizations in managing their reputations, issues and crises. Peter is a firm advocate of preparedness and as such conducts workshops for his clients all over the globe. A former Director for Crisis Communications Management in Burson-Marsteller in Amsterdam, since nine years Peter runs his own company PSC&R.